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Your logo is the face of your business. It’s the first thing customers notice, and it plays a crucial role in brand recognition. However, many small business owners attempt to design their own logos without understanding key design principles. The result? A logo that looks unprofessional, inconsistent, or ineffective. If you’re DIY-ing your logo, watch […]

Are you a new start up business owner considering brand design options? Perhaps you’ve been using a quick logo you put together or your established company is ready for a rebrand. Where do you start? The traditional go-to person for the job is a professional graphic designer. However, these days we have new online resources […]

Are you ready to make your business website yourself? Platforms like Wix* and Squarespace* offer user-friendly interfaces without coding, making DIY website creation seem easy. Before you go down that road, let’s chat! What are the three most common mistakes when it comes to DIY website design? Mistake 1: Undermining your brand credibility One of […]

A lot of people I know have asked the question, "why should I pay for a graphic designer to design my logo"? The answer to this depends on a few factors, including what your alternative options are. Let's establish two scenarios to run with. SCENARIO ONE: BOB Bob is a trade qualified plumber (or maybe […]

Single line art. What is it? As the name implies, it is an artwork made up of only one continuous line. The artist does not lift the drawing implement off of the paper until they have completed the desired result. While this style is very on trend now, it is not a new concept by […]